Sanctuary for style

EXPLORE OUR SERVICES

We've meticulously designed our space to be a relaxing and luxurious escape from the everyday, where you can unwind while we work our magic.

SEE THE GALLERY

Precision, Personalization, Perfection.

Beyond just a haircut, we offer an escape where you can unwind, recharge, and emerge feeling completely refreshed.

A woman with long, dark hair tossing her head back, wearing a black jacket, against a light background.

Hair-Cut & Shape-Up

Sete Beauty Lab | Gulf Shores AL

Keratin Treatment

Before and after eyebrow treatments.

Henna Eyebrow

A woman with shoulder-length blonde hair, styled straight with layers, wearing a teal jacket.

Cut & Color

Our studio is an experimental lab dedicated to pushing the boundaries of hair design and technology. We continuously research and implement the latest advancements in hair science, color theory, and styling techniques, ensuring you receive cutting-edge results. From personalized hair diagnostics using advanced tools to bespoke color formulations created just for you, we blend artistry with innovation to craft looks that are truly unique and ahead of the curve.

Color Treatments, Balayage, Waxing, Keratin Treatments
A smiling woman with wavy blonde hair, makeup, and a beige top taking a selfie inside a car.

Nice to meet you. I’m Amanda.

Hello, I'm Amanda Dames. Originally from Brazil, I've called this country home for 23 years, where I live with my South African husband and our daughter. Hairdressing is more than just my profession—it's a profound passion, a creative outlet, and even a form of therapy. There's a unique joy I find in hair coloring, particularly with blondes. As I often say, 'Hair chose me.'

My journey began in 2010, offering Brazilian keratin treatments from my garage, which quickly evolved into a bustling schedule. Within three years, I was specializing in hair color, especially for blonde clients. In addition to my expertise as a colorist, I also offer Brazilian and full-body waxing, as well as henna eyebrow design. I believe every client in my chair deserves to leave feeling more confident and joyful than when they arrived.

TEXT ME

“When people ask me what made me choose hair, I laugh and always answer hair chose me."

-Amanda Dames, Owner

Side view of a woman with long, straight, blonde hair that has subtle highlights. She is wearing a dark jacket and is in a salon environment with blurred background.

The Art of Hair Gallery

We don't just cut and color— we sculpt, paint, and transform. Our studio is a living gallery where each client's hair is our unique canvas. Explore our curated collections of past transformations, each telling a story of innovation, precision, and personalized beauty.

SEE THE GALLERY

Join our community.

Close-up of long, straight, blonde hair with a shiny, smooth texture.
Side view of a woman with shoulder-length blonde hair styled in a layered bob.
A person with long, straight blonde hair in a hair salon chair.
Back view of a woman with long, straight, blonde hair wearing a pink top in a hair salon.

  • An absolute gem of a salon! From the moment you walk in, you’re transported — the ambiance is pure bliss. The soft lighting, gentle sounds, and relaxing aesthetic (even the visuals playing on the large projector screen!) create this dreamy, spa-like escape that feels more like a mini vacation than a salon visit. It’s giving modern coastal luxury meets effortless chill vibes. It’s like being transported to a serene beauty retreat without having to leave town. 💇‍♀️✨

    Heather H. | Google Review

  • I highly recommend Amanda! She was actually recommended to me as I am new to this area. It can be challenging and even nerve-wrecking to change hair stylists after many years, but Amanda is exceptional and truly passionate about what she does. I have fine hair with layers and she took extra precaution to not perform the typical layers which thin out hair like mine. Not only did she cut my hair beautifully, she also styled it and gave me tips to help with styling at home. She is extremely professional, personable and truly cares. As a side note, the rest of the staff there were incredibly kind and the salon is beautiful. Can’t wait for my next cut!

    Brittanie A. | Google Review

  • Amanda is the blonde guru! She lifted me to the shade of blonde I wanted in one visit. I have been trying to get this shade of blonde for 15 years and I have never left a salon completely satisfied until now! Also, she lifted me to that shade without compromising the health of my hair. Absolutely amazing color correction! I cannot say enough good things about her and my experience. She is a perfectionist and truly goes the extra mile for her clients. If you want someone who delivers results even better than you imagined and truly cares for the health of your hair in the process — book an appointment with her now! Four visits later, I still have zero complaints. She has been an absolute blessing to me and she is a beautiful person inside and out. You will have the best time during your visit and feel so welcome and comfortable. I wish I could give more stars!!

    Emily C. | Google Review

  • Amanda is a skilled professional and one of the best in the business. She has been doing my keratin and color for the last 15 years. I am very picky and honestly she is the only one i trust with my hair. Great colorist for blonds!!!!!

    Fran C. | Google Review

  • Amanda is excellent, she will listen to you and work with all your needs. I highly recommend her, you will not be disappointed.

    Navy. L | Vagaro Review

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